Most small business owners review their financial statements and feel like they’re reading a scoreboard — they know the final score, but they don’t know what caused it or what to do about it. Key Performance Indicators (KPIs) are the bridge between your financial statements and the management decisions that move those numbers.
FJ & Associates, PLLC builds KPI dashboards and performance reporting systems that translate your accounting data into the metrics that actually tell you how your business is doing — and what to do next.
📞 (801) 927-1337 | ✉️ admin@cpaone.net
KPI Selection: The Right Metrics for Your Business Model
For Service Businesses
- Revenue per billable employee (or per billable hour)
- Utilization rate (billable hours / available hours)
- Average project margin
- Client retention rate
- Days Sales Outstanding (DSO)
For Product/Retail Businesses
- Gross margin percentage
- Inventory turnover rate
- Cost of Goods Sold as % of revenue
- Average transaction value
- Return rate
For Construction and Contracting
- Job cost variance (actual vs. estimated)
- Gross margin by project type
- Labor burden rate
- Backlog (contracted revenue not yet earned)
For All Businesses
- EBITDA margin
- Operating cash flow
- Current ratio (current assets / current liabilities)
- Debt service coverage ratio
- Year-over-year revenue growth rate
Building Your KPI Dashboard
A KPI dashboard is only useful if it’s connected to accurate, timely data. We build dashboards on top of your existing accounting system — QuickBooks Online, Xero, or other platforms. A monthly KPI dashboard includes current month actuals vs. prior month, current month vs. budget, year-to-date vs. YTD budget, prior year comparison, trend lines for your 5–7 core metrics, and a flag system — green/yellow/red for KPIs that need attention.
What Our KPI Clients Discover
- One service line generates 80% of profit — resource allocation shifts immediately
- DSO is 55 days on 30-day terms — $75,000 of working capital held by slow-paying customers
- Labor cost is 58% of revenue — above industry benchmark
- Fixed costs have grown 22% YoY without a corresponding revenue plan
- Gross margin is declining 0.5% per month — pricing needs attention before it becomes critical
Know Your Numbers — Really Know Them
📞 (801) 927-1337 | ✉️ admin@cpaone.net | 612 N Kays Dr Suite 120, Kaysville, UT 84037
Missy Dennis, CPA | Partner | FJ & Associates, PLLC | Kaysville, Utah
Missy holds a Master of Accounting degree from the University of Utah and is a licensed Certified Public Accountant. With more than twenty years of public accounting experience, Missy specializes in tax preparation and advisory, bookkeeping strategy, estate and trust taxation, audit and consulting services, and small- and mid-sized business advisory.
