Choosing a CPA is one of the most consequential decisions a small business owner makes. The right CPA is a strategic partner — they help you build the right entity structure, minimize your tax liability legally, stay compliant across federal and Utah state obligations, and make better financial decisions. The wrong CPA is a filing […]

Thinking about starting a business? Learn why setting up an LLC early helps Utah business owners protect themselves and build smarter tax foundations.

Revenue growth feels good. Profitability is what actually matters. Many growing businesses discover too late that they were scaling a money-losing operation — serving the wrong customers, pricing below true cost, or carrying overhead that their revenue can’t support. Profitability analysis makes the invisible visible: which products, services, clients, and locations actually make you money. […]

Risk is not something to eliminate — it is something to understand, quantify, and manage. Every business carries risk. The businesses that fail are not the ones that took risks; they’re the ones that didn’t know what risks they were carrying until one of them materialized. FJ & Associates, PLLC brings a CPA’s perspective to […]

Capital is the fuel of any new business — and the funding decisions you make at launch shape your business’s financial structure for years. Take on too much debt and your cash flow is consumed by debt service before you have traction. Take on too little and you’re undercapitalized at the worst possible time. Give […]

Growth feels good until it doesn’t. Many Utah small businesses reach a point where revenue is increasing but cash is getting tighter, margins are shrinking, and the owner is working harder than ever for the same take-home pay. This is the scaling trap — growth that outpaces your financial infrastructure, your capital base, or your […]

Profit and cash flow are not the same thing. A business can be profitable on paper and still run out of cash — because customers pay late, inventory is purchased before revenue arrives, or loan payments don’t align with revenue cycles. Cash flow analysis makes the difference visible. Cash flow forecasting makes it manageable. FJ […]

Cash flow is the lifeblood of a small business & the most common cause of business failure for companies that are otherwise profitable. You can show a profit on your P&L and still run out of cash if your customers pay slowly, your expenses are front-loaded, or your growth is outpacing your capital. This guide […]

Pricing is the most powerful lever in your business — and the one most small business owners manage by instinct rather than analysis. A 5% price increase on $500,000 of revenue generates $25,000 in additional gross profit with zero additional cost. The same increase achieved by cutting expenses requires operational disruption. Yet most business owners […]

Launching a business in Utah involves dozens of interconnected decisions — many of which have permanent financial and tax consequences. Choose the wrong entity structure and you may pay unnecessary self-employment tax for years. Miss the initial payroll registration deadline and you face penalties before your first employee is paid. Skip the EIN application and […]