Profit and cash flow are not the same thing. A business can be profitable on paper and still run out of cash — because customers pay late, inventory is purchased before revenue arrives, or loan payments don’t align with revenue cycles. Cash flow analysis makes the difference visible. Cash flow forecasting makes it manageable. FJ […]

Cash flow is the lifeblood of a small business & the most common cause of business failure for companies that are otherwise profitable. You can show a profit on your P&L and still run out of cash if your customers pay slowly, your expenses are front-loaded, or your growth is outpacing your capital. This guide […]

Pricing is the most powerful lever in your business — and the one most small business owners manage by instinct rather than analysis. A 5% price increase on $500,000 of revenue generates $25,000 in additional gross profit with zero additional cost. The same increase achieved by cutting expenses requires operational disruption. Yet most business owners […]

Launching a business in Utah involves dozens of interconnected decisions — many of which have permanent financial and tax consequences. Choose the wrong entity structure and you may pay unnecessary self-employment tax for years. Miss the initial payroll registration deadline and you face penalties before your first employee is paid. Skip the EIN application and […]

Financial statements exist to answer specific questions about your business’s financial condition. The problem is that most business owners receive these reports, glance at the bottom line, and move on — missing the insights that would actually change how they run their business. This guide explains the three core financial statements, what each one tells […]

Revenue growth is the goal most business owners focus on. But for many Utah small businesses, the faster path to improved profitability is not more revenue — it’s eliminating waste, tightening processes, and stopping the margin leakage that accumulates quietly across every department. FJ & Associates, PLLC brings a CPA’s financial lens to operational efficiency. […]

Starting a business involves dozens of financial and legal decisions in the first 90 days — many of which have consequences that follow you for years. The entity structure you choose, the accounting method you elect, the way you handle startup costs, and the tax registrations you complete (or miss) all shape your business’s financial […]

Whether you’re acquiring a competitor to accelerate growth or selling the business you’ve spent decades building, mergers and acquisitions are among the highest-stakes financial events a business owner will ever navigate. A deal structured incorrectly can cost hundreds of thousands of dollars or turn a good acquisition into a financial burden. FJ & Associates, PLLC […]

The LLC vs. S-Corp question is one of the most frequently misunderstood decisions in small business tax planning. Both offer pass-through taxation and liability protection — but they are taxed very differently on self-employment income, and the difference compounds significantly as your net profit grows. FJ & Associates, PLLC performs detailed LLC vs. S-Corp analyses […]

Most small business owners review their financial statements and feel like they’re reading a scoreboard — they know the final score, but they don’t know what caused it or what to do about it. Key Performance Indicators (KPIs) are the bridge between your financial statements and the management decisions that move those numbers. FJ & […]