Most small business owners run their companies without a Chief Financial Officer — not because they don’t need one, but because a full-time CFO costs $150,000 to $250,000 per year in salary alone. The result is financial decisions made without strategic financial input: pricing guesses, cash flow surprises, debt taken at the wrong time, and growth that outpaces the company’s financial infrastructure.
FJ & Associates, PLLC provides fractional CFO services to Utah businesses — the strategic financial leadership of a seasoned CPA, engaged at the level your business actually needs, without the full-time cost.
📞 (801) 927-1337 | ✉️ admin@cpaone.net
What a Fractional CFO Actually Does
A fractional CFO is not a bookkeeper. And it’s not your annual tax CPA. It’s a strategic financial partner who translates your financial statements into business decisions, builds financial models that project the impact of your choices before you make them, identifies where your business is making money — and where it’s losing it, manages your banking and lender relationships, and prepares you for financing, acquisition, or exit events.
Who Needs a Fractional CFO
You may be ready for fractional CFO services if:
- Your revenue has crossed $500K–$1M and decisions feel more financially complex
- You’re planning to take on debt, raise capital, or seek an SBA loan
- You want to open a second location or add a new revenue line
- You’re preparing to sell the business in the next 2–5 years
- You’ve had recurring cash flow problems despite healthy revenue
- Your accountant prepares your taxes but can’t tell you if your business is financially healthy
Core CFO Services We Provide
Financial Strategy and Planning — We develop a financial roadmap for your business — where you want to be in 3 years, the financial milestones required to get there, and the key decisions that will determine whether you achieve them.
Cash Flow Management — We build a 13-week rolling cash flow model — tracking inflows, outflows, and projected ending cash balances — so you can see cash crunches before they arrive and take action.
Financial Reporting and KPI Dashboards — Monthly financial reports that include the KPIs your industry and business model actually need. See our KPI tracking and business performance services.
Scenario Modeling — Before you hire five new employees, sign a commercial lease, or invest in new equipment, we model the financial impact. Revenue required to cover the new fixed cost. Payback period on capital expenditure. Break-even analysis for a new product line.
Banking and Lender Relations — When you need a line of credit, an SBA loan, or equipment financing, we prepare the financial package, coach you on the lender conversation, and help you get financing at the terms your business deserves.
Pricing Strategy — We model your cost structure and help you set prices that generate the margins your business model requires.
Fractional CFO vs. Bookkeeper vs. Tax CPA
| Role | Focus | Frequency | Output |
|---|---|---|---|
| Bookkeeper | Transaction recording | Daily/weekly | Accurate books |
| Tax CPA | Compliance and tax minimization | Annual (quarterly estimated) | Filed returns |
| Fractional CFO | Strategy and decision support | Monthly/quarterly | Financial decisions |
All three roles are necessary. None replaces the others. Fractional CFO services sit on top of your existing bookkeeping and tax work — adding the strategic layer that most small businesses are missing.
What Our CFO Clients Discover in the First 90 Days
- Margins by product/service line are wildly different — some lines carry the business; others barely break even
- Cash collections are slow — average DSO is 45–60 days when it should be 15–30
- Owner compensation is not structured correctly — particularly for S-Corps
- Debt is mismatched to purpose — short-term debt funding long-term assets
- Fixed costs have crept up without a corresponding revenue plan
Get the Financial Leadership Your Business Has Been Missing
📞 (801) 927-1337 | ✉️ admin@cpaone.net | 612 N Kays Dr Suite 120, Kaysville, UT 84037
Missy Dennis, CPA | Partner | FJ & Associates, PLLC | Kaysville, Utah
Missy holds a Master of Accounting degree from the University of Utah and is a licensed Certified Public Accountant. With more than twenty years of public accounting experience, Missy specializes in tax preparation and advisory, bookkeeping strategy, estate and trust taxation, audit and consulting services, and small- and mid-sized business advisory.
